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Measurable Effects of Old Spice Viral Campaign

Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on...

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Old Spice Viral Campaign Increases Sales

While the Old Spice ad campaign, “The Man Your Man Could Smell Like,” was amusing to watch, marketers were interested in whether it could lead to increased sales.  According to The Nielson Co. and...

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