Measurable Effects of Old Spice Viral Campaign
Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on...
View ArticleOld Spice Viral Campaign Increases Sales
While the Old Spice ad campaign, “The Man Your Man Could Smell Like,” was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co. and...
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